THE PROBLEM
How it looked before
A commerce brand publishing heavily on social had no way to connect content performance to actual product sales. They could see which posts performed, and separately which products sold, but nothing linked the two.
WHAT WE BUILT
The solution
- Pulls published content from the Instagram Graph API
- Uses AI vision to analyse what each piece of content actually shows
- Cross-references against live product and sales data from the commerce platform
- Writes the combined picture into a reporting layer the team already uses
- Runs on a schedule twice daily with no human involvement
WORTH KNOWING
This is the clearest demonstration of AI doing something a human genuinely cannot do at scale — looking at thousands of images, understanding their content, and connecting that to business data.